Affiliation:
1. Monash University Malaysia, Bandar Sunway, Malaysia
Abstract
Qualitative researchers, particularly those researching business and society topics, should embrace artificial intelligence (AI) to conduct efficient, explicatory, and equitable research but also exercise caution to avoid its pitfalls.
Subject
Social Sciences (miscellaneous),Business, Management and Accounting (miscellaneous)
Cited by
15 articles.
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