Author:
Rooderkerk Robert P.,Kök A. Gürhan
Publisher
Springer International Publishing
Reference100 articles.
1. AdAge. (2018). Alibaba group’s Hema supermarkets: The real deal with China’s ‘new retail’. http://adage.com/article/cmo-strategy-columns/alibaba-group-s-hema-supermarkets-real-deal-china-s-retail/312345/ . Accessed 27 Jul 2018.
2. Ailawadi, K. L., Bradlow, E. T., Draganska, M., Nijs, V., Rooderkerk, R. P., Sudhir, K., et al. (2010). Empirical models of manufacturer-retailer interaction: A review and agenda for future research. Marketing Letters, 21(3), 273–285.
3. Ailawadi, K. L., Harlam, B. A., Cesar, J., & Trounce, D. (2006). Promotion profitability for a retailer: The role of promotion, brand, category, and store characteristics. Journal of Marketing Research, 43(4), 518–535.
4. Alishah, J., Elnaz, K. M., & Zhou, Y.-P. (2015, under review). Inventory fulfillment strategies for an omnichannel retailer (September 2, 2015). Available at SSRN: https://ssrn.com/abstract=2659671 or http://dx.doi.org/10.2139/ssrn.2659671.
5. Aouad, A., Farias, V. F., & Levi, R. (2015). Assortment Optimization Under Consider-Then-Choose Choice Models. Working paper.
Cited by
21 articles.
订阅此论文施引文献
订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献