Advancing the marketing‐operations interface in omnichannel retail-Reference-Cited by-同舟云学术

Advancing the marketing‐operations interface in omnichannel retail

Published:2023-02-22 Issue:2 Volume:69 Page:188-196
ISSN:0272-6963
Container-title:Journal of Operations Management
language:en
Short-container-title:J of Ops Management

Author:

Rooderkerk Robert¹^ORCID,de Leeuw Sander²³^ORCID,Hübner Alexander⁴^ORCID

Affiliation:

1. Department of Technology and Operations Management, Rotterdam School of Management Erasmus University Rotterdam The Netherlands

2. Operations Research and Logistics, Wageningen University Wageningen The Netherlands

3. Department of Management Nottingham Business School Nottingham UK

4. Supply and Value Chain Management, School of Management and Campus for Sustainability and Biotechnology of Technical University of Munich Munich Germany

Publisher

Wiley

Subject

Industrial and Manufacturing Engineering,Management Science and Operations Research,Strategy and Management

Link

https://onlinelibrary.wiley.com/doi/pdf/10.1002/joom.1241

Reference24 articles.

1. The Impact of Green Labels on Time Slot Choice and Operational Sustainability

2. Assessing impacts of introducing ship‐to‐store service on sales and returns in omnichannel retailing: A data analytics study

3. Adding Bricks to Clicks: Predicting the Patterns of Cross-Channel Elasticities over Time

4. Challenges at the marketing–operations interface in omni-channel retail environments

5. Operations management writ large

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3. The Trust of Electronic Service Quality in Customer Patronage Willingness: The Regulatory Effect of Adopting Advanced Technology;IEEE Transactions on Engineering Management;2024

4. The effect of personal innovativeness on customer journey experience and reuse intention in omni-channel context;Asia Pacific Journal of Marketing and Logistics;2023-09-07