Researching marketing capabilities: reflections from academia
Author:
Publisher
Springer Science and Business Media LLC
Subject
Marketing
Link
http://link.springer.com/content/pdf/10.1007/s13162-019-00158-4.pdf
Reference22 articles.
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3. Bloom, N., Eifert, B., Mahajan, A., McKenzie, D., & Roberts, J. (2013). Does management matter? Evidence from India. Quarterly Journal of Economics, 128(1), 1–51.
4. Crossan, M. M., & Bedrow, I. (2003). Organizational learning and strategic renewal. Strategic Management Journal, 24(11), 1087–1105.
5. Eisenhardt, K. M., & Graebner, M. E. (2007). Theory building from cases: Opportunities and challenges. Academy of Management Journal, 50(1), 25–32.
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