Pathways to Profits: The Impact of Marketing vs. Finance Skills on Business Performance
Author:
Affiliation:
1. Stanford Graduate School of Business, Stanford, California 94305
2. London Business School, Marylebone, London NW1 4SA, United Kingdom
3. World Bank, Washington, DC 20433
Publisher
Institute for Operations Research and the Management Sciences (INFORMS)
Subject
Management Science and Operations Research,Strategy and Management
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