Author:
Fassnacht Martin,El Husseini Sabine
Publisher
Springer Science and Business Media LLC
Subject
Economics and Econometrics,Business and International Management
Reference47 articles.
1. Ahlert D, Kenning P (2007) Handelsmarketing. Springer, Heidelberg
2. Ailawadi KL, Beauchamp JP, Donthu N, Gauri DK, Shankar V (2009) Communication and promotion decisions in retailing: a review and directions for future research. J Retail 85(1):42–55
3. Bailey AA (2008) Evaluating consumer response to EDLPs. J Retail Consum Serv 15(3):211–223
4. Barth K, Hartmann M, Schröder H (2007) Betriebswirtschaftslehre des Handels, 6th edn. Gabler, Wiesbaden
5. Bell DR, Lattin JM (1998) Shopping behavior and consumer preference for store price format: why “large basket” shoppers prefer EDLP. Mark Sci 17(1):66–88
Cited by
34 articles.
订阅此论文施引文献
订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献