How Do Everyday-Low-Price Supermarkets Adjust their Prices?

Author:

He Guojun1,LaFrance Jeffrey2,Perloff Jeffrey3,Volpe Richard4

Affiliation:

1. University of Hong Kong

2. Monash University

3. University of California, Berkeley

4. California Polytechnic State University

Abstract

Abstract Was the rapid increase and collapse of commodity prices in 2007–2009 passed through to supermarket prices symmetrically? This study is the first to address this issue for an everyday-low-price (EDLP) supermarket chain, which infrequently changes its prices and rarely has sales. We also reexamine the question for typical firms that set a usual high price and have frequent sales. We examine 25 goods that use a primary commodity (such as rice in a bag of rice). We fail to reject symmetric adjustments for very few goods for both types of stores. In addition, we find that the probability an EDLP chain adjusts its prices in response to even a large commodity price shock is low for most goods. JEL: D40, Q13, C22

Publisher

Research Square Platform LLC

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