Customer Voices Incorporated in a Marketing Class: A Review
Author:
Publisher
Springer India
Link
http://link.springer.com/content/pdf/10.1007/978-81-322-1979-8_18
Reference10 articles.
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4. Madichie NO (2009) “Mind the gaps” between the marketing theory train and the marketing practice platform: the case of egg card. Mark Rev 9(1):39–62
5. Mentzer JT, Schumann DW (2006) The theoretical and practical implications of marketing scholarship. J Mark Theory Pract 14(3):179–190
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