Using the CPPD Method of Analysis for Teaching Case Studies in the Marketing Management Class
Author:
Publisher
Informa UK Limited
Subject
Education
Link
https://www.tandfonline.com/doi/pdf/10.1080/10528008.2006.11488959
Reference35 articles.
1. Exploring Innovative Teaching among Marketing Educators: Perceptions of Innovative Activities and Existing Reward and Support Programs
2. Peer Evaluated Debates: Developing Oral Communication Skills through Marketing Case Studies
3. Oral Case Exams in Marketing: Enhancing and Evaluating Communication and Problem-Solving Skills
4. I Can't Believe It's Not Bakhtin!: Literary Theory, Postmodern Advertising, and the Gender Agenda
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