1. AACSB (Association to Advance Collegiate Schools of Business) (2003), "Sustaining Scholarship in Business Schools," Report presented by the Doctoral Faculty Commission to AACSB International's Board of Directors, Tampa, FL, September, 1-4.
2. Abell, Derck F. (1978), "Strategic Windows," Journal of Marketing, 42 (July), 21-26.
3. Alderson, Wroe, and Reavis Cox (1948), "Towards a Theory of Marketing," Journal of Marketing, 13 (October), 137-152.
4. AMA (American Marketing Association) Task Force (1988), "Developing, Disseminating, and Utilizing Marketing Knowledge," Journal of Marketing, 52 (October), 1-25.
5. Anderson, Paul F. (1982), "Marketing, Strategic Planning and the Theory of the Firm," Journal of Marketing, 46 (Spring), 15-26.