Personalized advertisement system using social relationship based user modeling

Author:

Ha Inay,Oh Kyeong-Jin,Jo Geun-Sik

Publisher

Springer Science and Business Media LLC

Subject

Computer Networks and Communications,Hardware and Architecture,Media Technology,Software

Reference40 articles.

1. Adany R, Kraus S, Ordonez F (2013) Allocation algorithms for personal TV advertisements. J Multimedia Systems 19(2):79–93

2. Altendorf P, Probst M, Riethmayer M, Zimmermann R (2011) NoTube and HbbTV – An Analysis –. NoTube(Networks and ontologies for the transformation and unification of broadcasting and the Internet), HbbTV Report

3. Bennett J, Lanning S (2007) The Netflix Prize. Proceedings of KDD Cup and Workshop in KDD, California, USA, pp 3–6

4. Breese JS, Heckerman D, Kadie C (1998) Empirical analysis of predictive algorithms for collaborative filtering. Proceedings of the 14th conference on Uncertainty in Artificial Intelligence, Wisconsin, USA, pp 43–52

5. Chevalier JA, Mayzlin D (2006) The effect of word of mouth on sales: online book reviews. J Mark Res 43(3):345–354

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