Targeted marketing on social media: utilizing text analysis to create personalized landing pages

Author:

Çetinkaya Yusuf Mücahit,Külah Emre,Toroslu İsmail Hakkı,Davulcu Hasan

Funder

Türkiye Bilimsel ve Teknolojik Araştırma Kurumu

Publisher

Springer Science and Business Media LLC

Reference40 articles.

1. Ash T (2011) Landing page optimization: the definitive guide to testing and tuning for conversions. Wiley, New York

2. Barzilay R, Elhadad N (2002) Inferring strategies for sentence ordering in multidocument news summarization. J Artif Intell Res 17:35–55

3. Blei DM, Ng AY, Jordan MI (2003) Latent Dirichlet allocation. J Mach Learn Res 3(Jan):993–1022

4. Bollegala D, Okazaki N, Ishizuka M (2010) A bottom-up approach to sentence ordering for multi-document summarization. Inf Process Manag 46(1):89–109

5. Brown T, Mann B, Ryder N, Subbiah M, Kaplan JD, Dhariwal P et al (2020) Language models are few-shot learners. Adv Neural Inf Process Syst 33:1877–1901

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