A Proposed Methodology for Studying the Function and Effectiveness of Party and Candidate Web Sites

Abstract

The growth of party and candidate activity on the World Wide Web over the past 5 years has provoked much comment and criticism. Although initially most assessments were descriptive and anecdotal, more recent studies have taken a more systematic and quantitative approach to this topic. This article builds on the existing literature by developing a coding scheme that addresses two basic questions applicable to all political Web sites: (a) what the purpose of the sites are, and (b) how effectively they deliver their contents. In doing so, this article attempts to standardize the study of party Web sites and to promote the growth of cross-national and longitudinal comparative research in this area.