Effective airbnb advertising during COVID-19 pandemic: Message format and hypothetical distance
Author:
Affiliation:
1. School of Events, Tourism and Hospitality Management, Leeds Beckett University, Leeds, UK
2. Department of International Office Administration, College of Science & Industry Convergence, Ewha Womans University, Seoul, Republic of Korea
Abstract
Publisher
SAGE Publications
Subject
Tourism, Leisure and Hospitality Management
Link
http://journals.sagepub.com/doi/pdf/10.1177/13567667221113077
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