Systematic differences in online reviews of hotel services between business and leisure travelers-Reference-Cited by-同舟云学术

Systematic differences in online reviews of hotel services between business and leisure travelers

Published:2022-03-07 Issue:2 Volume:29 Page:189-205
ISSN:1356-7667
Container-title:Journal of Vacation Marketing
language:en
Short-container-title:Journal of Vacation Marketing

Author:

Kim Jong Min¹,Ma Haoxiang²,Park Sungjun (Steven)³^ORCID

Affiliation:

1. College of Business and Public Management, Wenzhou-Kean University

2. Research Institute of China Telecom, China

3. Department of Business Administration, National Chengchi University (NCCU), Taiwan

Abstract

To understand whether the purpose of travel affects differences in the evaluation of hotel services, we analyzed online reviews for 768 hotels in New York City. The results show that leisure travelers are predisposed to leaving online reviews with higher ratings and positive emotions than those posted by business travelers, while the latter's review ratings are more widely dispersed, indicating greater inconsistency in their evaluations of hotel services. Based on our empirical evidence about systematic differences in online reviews of hotel services between business and leisure travelers, we can provide the hospitality industry with meaningful business implications.

Funder

Ministry of Science and Technology (MOST), Taiwan

Publisher

SAGE Publications

Subject

Tourism, Leisure and Hospitality Management

Link

http://journals.sagepub.com/doi/pdf/10.1177/13567667221084373

Reference61 articles.

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