Affiliation:
1. Zayed University, United Arab Emirates
Abstract
One of the consequences of the digital era has been the undeniable rise in the use of English in business. Studies have shown that large numbers of people in the business community now rely on English to get their work done, and at the same time, that many business transactions now take place through digital technologies in the form of computer mediated communication (CMC). In this study, we will be discussing a recent project carried out with high-proficiency learners of business English located in the United Arab Emirates (UAE), with no previous business experience, which aimed to help our learners to develop the CMC skills they will need to succeed in the contemporary UAE workplace, with specific reference to email. In doing so, it went beyond what is normally included within the textbook and attempted to place our learners in a writing space more similar to that of the modern business context.
Subject
Linguistics and Language,Education,Language and Linguistics
Cited by
6 articles.
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