The collective praise intervention: A brief intervention highlighting prosocial behavior reduces hostility towards Muslims

Abstract

Muslims are consistently the target of dehumanization and hostile policies. Previous research shows that interventions that highlight the hypocrisy wherein people collectively blame entire groups for the heinous acts of individual members of outgroups but not ingroups are effective in reducing animosity towards Muslims. However, these interventions rely on aversive materials (e.g., terrorist acts), which can hinder the scalability of interventions due to individuals’ tendency to resist/avoid challenging and aversive stimuli. In three preregistered studies (combined N = 2,635), we developed and tested a nonaversive, hypocrisy-based intervention that highlights the hypocrisy involved in attributing ingroup members’ prosocial acts to the entire ingroup (i.e., Christians) but not doing the same for outgroup members (i.e., Muslims). Results indicated that this collective praise intervention reliably reduces dehumanization of Muslims, anti-Muslim policy support, and collective blame of Muslims. We argue that the intervention’s use of nonaversive stimuli allows for both practical and scalable applications.