Relationship Among Public Cognition, Perceived Value, and Meteorological Service Satisfaction

Abstract

Clarifying the relationship between public cognition and satisfaction with meteorological service is an important way to adapt to and mitigate climate change. This article first proposes an innovative concept on public meteorological cognition. Also, based on the survey data from 3,029 questionnaires on public cognition of meteorological disasters in Shenzhen city of China, the relationship among public cognition, perceived value, and meteorological service satisfaction is evaluated using a structural equation model. Research results demonstrate that (a) public cognition can significantly affect service satisfaction. (b) Shenzhen residents are generally satisfied with meteorological service, particularly during the typhoon season. However, the residents are dissatisfied with the availability of information on meteorological disaster warnings. (c) Both public meteorological cognition and perceived value of meteorological service significantly affect public satisfaction. (d) The public meteorological cognition can be improved by increasing the perceived value of meteorological service, which further enhances public satisfaction.