A Multidirectional Communication Model: Implications for Social Marketing Practice
Author:
Affiliation:
1. Department of Health Science at Brigham Young University, Provo, Utah
2. Department of Health Science, Brigham Young University, Provo, Utah
Abstract
Publisher
SAGE Publications
Subject
Nursing (miscellaneous),Public Health, Environmental and Occupational Health
Link
http://journals.sagepub.com/doi/pdf/10.1177/1524839908330729
Reference25 articles.
1. The emerging Web 2.0 social software: an enabling suite of sociable technologies in health and health care education1
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3. The End of Mass Communication?
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