Community-Based Prevention Marketing-Reference-Cited by-同舟云学术

Community-Based Prevention Marketing

Published:2007-04 Issue:2 Volume:8 Page:154-163
ISSN:1524-8399
Container-title:Health Promotion Practice
language:en
Short-container-title:Health Promotion Practice

Author:

Bryant Carol A.¹,McCormack Brown Kelli R.²,McDermott Robert J.³,Forthofer Melinda S.⁴,Bumpus Elizabeth C.⁵,Calkins Susan A.⁶,Zapata Lauren B.⁷

Affiliation:

1. Department of Community and Family Health at the University of South Florida in Tampa, Florida

2. College of Health and Human Performance, University of Florida, in Gainesville, Florida

3. Florida Prevention Research Center at the University of South Florida College of Public Health in Tampa, Florida

4. Institute for Families in Society at the University of South Carolina in Columbia, South Carolina

5. Sarasota County Public Health Department in Sarasota, Florida

6. Health Promotion, Planning and Nutrition Services, Sarasota County Health Department in Sarasota, Florida

7. Florida Prevention Research Center, University of South Florida College of Public Health in Tampa, Florida

Abstract

This article describes the application and refinement of community-based prevention marketing (CBPM), an example of community-based participatory research that blends social marketing theories and techniques and community organization principles to guide voluntary health behavior change. The Florida Prevention Research Center has worked with a community coalition in Sarasota County, Florida to define locally important health problems and issues and to develop responsive health-promotion interventions. The CBPM framework has evolved as academic and community-based researchers have gained experience applying it. Community boards can use marketing principles to design evidence-based strategies for addressing local public health concerns. Based on 6 years of experience with the “Believe in All Your Possibilities” program, lessons learned that have led to revision and improvement of the CBPM framework are described.

Publisher

SAGE Publications

Subject

Nursing (miscellaneous),Public Health, Environmental and Occupational Health

Link

http://journals.sagepub.com/doi/pdf/10.1177/1524839906290089

Reference35 articles.

1. Community-Based Prevention Marketing

2. Implementation of condom social marketing in Louisiana, 1993 to 1996.

3. Coombe, C.M. (1997). Using empowerment evaluation in community organizing and community-based health initiatives. In M. Minkler (Ed.), Community organizing and community building in health (pp. 291-307). New Brunswick, NJ: Rutgers University Press.

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