Author:
Bryant Carol A.,Forthofer Melinda S.,Brown Kelli McCormack,McDermott Robert J.
Subject
Marketing,Economics and Econometrics
Reference16 articles.
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2. Fishbein M., Middlestadt S. E. (Eds.). (1997). Social marketing: Theoretical and practical perspectives (pp.123–146). Mahwah, NJ: Lawrence Erlbaum Association.
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