Affiliation:
1. (University of Alabama, 2014), The University of Texas at Austin, Austin, TX, USA
Abstract
As the advertising industry continues to list analytical reasoning as a necessary skill for employment, more universities are including analytics into their advertising curriculum. This article outlines how I teach an analytics-focused course in a top-ranked advertising program. In this article, I briefly summarize each course module and describe a variety of assignments that are used to meet each learning objective. I also provide citations and links to resources, datasets, and software that I currently use in hopes of helping other professors locate resources that have proven quite helpful for teaching analytics content to advertising students.
Subject
Marketing,Communication,Education
Cited by
4 articles.
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