Competitive advantage for life: an industry view of marketing communication education-Reference-Cited by-同舟云学术

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Competitive advantage for life: an industry view of marketing communication education

Published:2023-11-14 Issue: Volume: Page:1-17
ISSN:1352-7266
Container-title:Journal of Marketing Communications
language:en
Short-container-title:Journal of Marketing Communications

Author:

Kerr Gayle¹^ORCID,Lings Ian¹^ORCID,Terry Leigh²,Richards Jef³^ORCID,Muirhead Bruce⁴

Affiliation:

1. School of Advertising, Marketing and Public Relations, Queensland University of Technology, Brisbane, Australia

2. CEO IPG Mediabrands Asia-Pacific, Sydney, Australia

3. Department of Advertising and Public Relations, Michigan State University, East Lansing, Michigan, USA

4. Founder & CEO of Mindhive, Brisbane, Australia

Publisher

Informa UK Limited

Subject

Marketing,Business and International Management

Link

https://www.tandfonline.com/doi/pdf/10.1080/13527266.2023.2280055

Reference45 articles.

1. SYNCHRONOUS ONLINE DISCUSSION BOARD AS A PRIMARY MODE OF DELIVERING MARKETING EDUCATION: RESPONDING TO THE COVID-19 PANDEMIC AND BEYOND

2. Humanizing Advertising Education: Reflection and Insights for Post-Pandemic Pedagogy

3. Anderson N. L. Lumpkin S. Syrluga and D. Doublas-Gabriel. 2021. “Campus Celebration and Covid Fear: Colleges Reopen for a Second Fall Under the Pandemic Shadow.” The Washington Post. August 26. https://www.washingtonpost.com/education/2021/08/26/.

4. Engaging Students With Social Media

5. Teaching Analytics and Digital Media to Advertising Students

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