Find, Pin, Discuss: Incorporating Pinterest to Foster Community and Collaboration in Online Advertising Classes

Author:

Huntington Heidi E.1ORCID

Affiliation:

1. Management, Marketing & General Business, Paul & Virginia Engler College of Business, West Texas A&M University, Canyon, TX, USA

Abstract

Visual bookmarking app Pinterest, known for its aspirational and consumptive qualities of users' “pinning” work, has recently made concerted forays into the online advertising and marketing space. At the same time, its visual and collaborative qualities offer unique potential for application in pedagogy. This paper describes a pedagogical assessment study examining a Pinterest-based discussion board series. Results suggest Pinterest enhances students’ sense of learning through contributing to enjoyment, sense of community, and perceived collaborative learning. These results support the utility of Pinterest-oriented discussions to foster collaboration and learning in online digital advertising and media courses.

Publisher

SAGE Publications

Subject

Marketing,Communication,Education

Cited by 4 articles. 订阅此论文施引文献 订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献

1. Knowledge and Use of Social Networks in University Students from Mexico and Spain;European Journal of Educational Research;2024-10-15

2. Analyzing the concept of participatory learning: strategies, trends and future directions in education;Kybernetes;2024-03-21

3. Introducing mobile learning in sport management education: Exploring gender differences in Pinterest usage;Proceedings of the Institution of Mechanical Engineers, Part P: Journal of Sports Engineering and Technology;2024-01-27

4. Examining Online MBA Students’ Social Presence and Career Planning Self-Confidence;Business and Professional Communication Quarterly;2022-09

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