Teaching Approaches in Advertising: Creativity and Technology

Abstract

This study provides insight into the role of technology in the creative process in contemporary advertising education. Many questions guided this Grounded Theory study How are radical changes in the communications industries changing the way we teach and learn creatively? Are students using technology in their creative process? Is technology changing the brainstorming and the collaborative process in advertising creativity? This work builds upon and enriches the literature on creativity education, providing future researchers and educators with insights on the contemporary advertising creative process.