Affiliation:
1. Graduate School of Business Administration, Washington University, St. Louis.
Abstract
A model is proposed which expresses consumer satisfaction as a function of expectation and expectancy disconfirmation. Satisfaction, in turn, is believed to influence attitude change and purchase intention. Results from a two-stage field study support the scheme for consumers and nonconsumers of a flu inoculation.
Subject
Marketing,Economics and Econometrics,Business and International Management
Cited by
3814 articles.
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