Affiliation:
1. Department of Marketing, School of Business, Texas A & M University.
Abstract
Marketers are making great efforts to seek relationships between personality and consumer behavior. The extent of their success greatly depends en having adequate psychodiagnostic tools. This article discusses the possibilities for graphoanalysis in marketing research related to consumers’ personality.
Subject
Marketing,Economics and Econometrics,Business and International Management
Cited by
5 articles.
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