On the Predictive Power of Market Share Attraction Models-Reference-Cited by-同舟云学术

On the Predictive Power of Market Share Attraction Models

Published:1984-05 Issue:2 Volume:21 Page:211-215
ISSN:0022-2437
Container-title:Journal of Marketing Research
language:en
Short-container-title:Journal of Marketing Research

Author:

Leeflang Peter S. H.¹,Reuyl Jan C.¹

Affiliation:

1. Department of Management Sciences and Business Administration, Faculty of Economics, University of Groningen, The Netherlands.

Abstract

The authors test Naert and Weverbergh's empirical finding that attraction-type specifications are characterized by a predictive power greater than that of their nonrobust counterparts. The empirical results, obtained by use of data on the German cigarette market, do not support the conclusions of Naert and Weverbergh.

Publisher

SAGE Publications

Subject

Marketing,Economics and Econometrics,Business and International Management

Link

http://journals.sagepub.com/doi/pdf/10.1177/002224378402100209

Reference11 articles.

1. Multivariate Analysis of Sales Responses of Competing Brands to Advertising

2. Concerning the Logical Consistency of Multivariate Market Share Models

3. Tests of Equality Between Sets of Coefficients in Two Linear Regressions

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