Author:
Leeflang Peter S. H.,Wieringa Jaap E.,Bijmolt Tammo H. A.,Pauwels Koen H.
Reference145 articles.
1. Ailawadi, K.L., Kopalle, P.K., Neslin, S.A.: Predicting competitive response to a major policy change: Combining game-theoretic and empirical analyses. Mark. Sci. 24, 12–24 (2005)
2. Albers, S.: Optimizable, implementable and generalizable aggregate response modeling for decision support. Int. J. Res. Mark. 29, 111–122 (2012)
3. Andrews, R.L., Currim, I.S.: Multi-stage purchase decision models: Accommodating response heterogeneity, common demand shocks, and endogeneity using disaggregate data. Int. J. Res. Mark. 26, 197–206 (2009)
4. Andrews, R.L., Currim, I.S., Leeflang, P.S.H.: A comparison of sales response predictions from demand models applied to store-level vs. panel data. J. Bus. Econ. Stat. 29, 319–326 (2011)
5. Andrews, R.L., Currim, I.S., Leeflang, P.S.H., Lim, J.: Estimating the SCAN*PRO model of store sales: HB, FM or just OLS? Int. J. Res. Mark. 25, 22–33 (2008)