When Do Price Promotions Affect Pretrial Brand Evaluations?
Author:
Affiliation:
1. Haas School of Business, University of California at Berkeley
2. Stern School of Business, New York University
Publisher
SAGE Publications
Subject
Marketing,Economics and Econometrics,Business and International Management
Link
http://journals.sagepub.com/doi/pdf/10.1177/002224379903600206
Reference59 articles.
1. Dimensions of Consumer Expertise
2. The moderator–mediator variable distinction in social psychological research: Conceptual, strategic, and statistical considerations.
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