Can a price discount Backfire? effects of the juxtaposition of Add-On fees and price discounts on consumer evaluations-Reference-Cited by-同舟云学术

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Can a price discount Backfire? effects of the juxtaposition of Add-On fees and price discounts on consumer evaluations

Published:2024-02 Issue: Volume:172 Page:114430
ISSN:0148-2963
Container-title:Journal of Business Research
language:en
Short-container-title:Journal of Business Research

Author:

Burman Bidisha,Verma Swati,Guha Abhijit,Srivastava Joydeep^ORCID,Biswas Abhijit

Publisher

Elsevier BV

Subject

Marketing

Reference42 articles.

1. Color and shopping intentions: The intervening effect of price fairness and perceived affect;Babin;Journal of Business Research,2003

2. Are consumers heterogeneous in their preferences for odd and even prices? findings from a choice-based conjoint study;Baumgartner;International Journal of Research in Marketing,2007

3. Consumer evaluations of sale prices: Role of the subtraction principle;Biswas;Journal of Marketing,2013

4. Consumer perceptions of tensile price claims in advertisements: An assessment of claim types across different discount levels;Biswas;Journal of the Academy of Marketing Science,1993

5. The Labor Illusion: How Operational Transparency Increases Perceived Value;Buell;Management Science,2011

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