Affiliation:
1. University of Nebraska–Lincoln
Abstract
Manifest channel conflict is operationalized in terms of the frequency and intensity of disagreements between channel members and the importance of the issues about which they disagree. Six different multiple-item unidimensional measures including from one to all three of these components are evaluated with respect to reliability and validity with a sample of automobile dealers. The measure combining frequency, intensity, and importance multiplicatively is judged superior to the others.
Subject
Marketing,Economics and Econometrics,Business and International Management
Cited by
74 articles.
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