Abstract
Differing economic objectives among members of a channel of distribution often result in conflict in the system. This article reports on the role of retail and wholesale trade associations in resolving such conflicts. It is based on a comprehensive study of postwar distributive conflict and distinguishes between political resolution and internal or self-resolution of conflicts among channel members. Economic and environmental factors encouraging distributive trade associations to rely on political rather than self-resolution are considered. Maior legislative and internal initiatives to resolve conflict are cited.
Subject
Marketing,Business and International Management
Cited by
25 articles.
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