Pooling Issues and Methods in Regression Analysis with Examples in Marketing Research-Reference-Cited by-同舟云学术

Pooling Issues and Methods in Regression Analysis with Examples in Marketing Research

Published:1975-11 Issue:4 Volume:12 Page:414-425
ISSN:0022-2437
Container-title:Journal of Marketing Research
language:en
Short-container-title:Journal of Marketing Research

Author:

Bass Frank M.¹,Wittink Dick R.²

Affiliation:

1. Graduate School of Business, University of Chicago

2. Graduate School of Business, Stanford University.

Abstract

The existence of multiple observations within several cross sections gives rise to both opportunities and problems in the application of regression analysis. In this article the issues associated with the decision of whether or not to pool the data for purposes of estimation are explored and examples of marketing applications are provided.

Publisher

SAGE Publications

Subject

Marketing,Economics and Econometrics,Business and International Management

Link

http://journals.sagepub.com/doi/pdf/10.1177/002224377501200405

Reference15 articles.

1. Tests of Equality Between Sets of Coefficients in Two Linear Regressions: An Expository Note

2. The Use of Variance Components Models in Pooling Cross Section and Time Series Data

3. A Comparative Study of Alternative Estimators for Variance Components Models Used in Econometric Applications

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