A Bayesian Approach for Estimating Target Market Potential with Limited Geodemographic Information
Author:
Affiliation:
1. Krannert Graduate School of Management, Purdue University.
2. Department of Marketing, Leavey School of Business, Santa Clara University.
3. Division of Biostatistics, School of Public Health, University of Minnesota.
Abstract
Publisher
SAGE Publications
Subject
Marketing,Economics and Econometrics,Business and International Management
Link
http://journals.sagepub.com/doi/pdf/10.1177/002224379603300202
Reference28 articles.
1. Hypothesis Testing with Scanner Data: The Advantage of Bayesian Methods
2. Statistical Model Comparison in Marketing Research
3. Statistical Decision Theory and Bayesian Analysis
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