Hypothesis Testing with Scanner Data: The Advantage of Bayesian Methods
Author:
Affiliation:
1. The Ohio State University.
Publisher
SAGE Publications
Subject
Marketing,Economics and Econometrics,Business and International Management
Link
http://journals.sagepub.com/doi/pdf/10.1177/002224379002700401
Reference32 articles.
1. A new look at the statistical model identification
2. A Unified Approach to Identifying, Estimating and Testing Demand Structures with Aggregate Scanner Data
3. Statistical Decision Theory and Bayesian Analysis
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