A Model of Marketing Mix, Brand Switching, and Competition
Author:
Affiliation:
1. Graduate School of Management, Univesity of California, Los Angeles.
2. Graduate School of Business, Columbia University.
Publisher
SAGE Publications
Subject
Marketing,Economics and Econometrics,Business and International Management
Link
http://journals.sagepub.com/doi/pdf/10.1177/002224378502200307
Reference24 articles.
1. Sales-Advertising Cross-Elasticities and Advertising Competition
2. Introductory Econometrics
3. Competitive Market Structure Analysis: Principal Partitioning of Revealed Substitutabilities
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