Effects of Context and Part-Category Cues on Recall of Competing Brands-Reference-Cited by-同舟云学术

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Effects of Context and Part-Category Cues on Recall of Competing Brands

Published:1985-08 Issue:3 Volume:22 Page:340-349
ISSN:0022-2437
Container-title:Journal of Marketing Research
language:en
Short-container-title:Journal of Marketing Research

Author:

Alba Joseph W.¹,Chattopadhyay Amitava¹

Affiliation:

1. College of Business Administration, University of Florida. The authors’ names are in alphabetical order.

Publisher

SAGE Publications

Subject

Marketing,Economics and Econometrics,Business and International Management

Link

http://journals.sagepub.com/doi/pdf/10.1177/002224378502200309

Reference47 articles.

1. Comprehension and semantic flexibility

2. Cued and uncued free recall of unrelated words following interpolated learning.

3. Reciprocal facilitation and impairment of free recall

4. Selective reminding for analysis of memory and learning

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