Market-Oriented Management Systems: The Current Status-Reference-Cited by-同舟云学术

Market-Oriented Management Systems: The Current Status

Published:1969-11 Issue:4 Volume:6 Page:481-496
ISSN:0022-2437
Container-title:Journal of Marketing Research
language:en
Short-container-title:Journal of Marketing Research

Author:

Amstutz Arnold E.¹

Affiliation:

1. Alfred P. Sloan School of Management, Massachusetts Institute of Technology.

Abstract

Current literature is of little value in determining the nature and extent of system support being provided to marketing executives in major companies in the United States. This article describes the current state of market-oriented management information system development and utilization.

Publisher

SAGE Publications

Subject

Marketing,Economics and Econometrics,Business and International Management

Link

http://journals.sagepub.com/doi/pdf/10.1177/002224376900600417

Reference7 articles.

1. MortonMichael S. Scott, “Strategic Planning and Management Information Systems, Some Implications of Present Research,” Working paper No. 168, Sloan School of Management, M.I.T., September 27, 1968.

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