1. Abbott, M. G. (1967). The social psychology of organizations. Educational Administration Quarterly, 3(1), 100-109.
2. Alderson, W. (1957). Marketing behavior and executive action: A functionalist approach to marketing. Richard D. Irwin Inc. Homewood, III.
3. Amstutz, A. E. (1970). Computer simulation of competitive market response. Cambridge: Massachusetts Institute of Technology, The M.I.T. Press.
4. Amstutz, A. E. (1968). Systems analysis for marketing management. The American Marketing Association Winter Conference, Washington D.C. 306-368.
5. Amstutz, A. E. (1969). Market-oriented management systems: The current status. Journal of Marketing Research, 481-496.