Affiliation:
1. University of Houston.
Abstract
In this laboratory experiment, the influence of two kinds of market information—price and store image—on consumers’ judgments of product quality was measured. Although price was the dominant individual variable, the inclusion of store image significantly affected product quality perceptions even though that information in itself had little impact.
Subject
Marketing,Economics and Econometrics,Business and International Management
Cited by
29 articles.
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