Consumer Expectations, Product Performance, and Perceived Product Quality-Reference-Cited by-同舟云学术

Consumer Expectations, Product Performance, and Perceived Product Quality

Published:1972-02 Issue:1 Volume:9 Page:19-21
ISSN:0022-2437
Container-title:Journal of Marketing Research
language:en
Short-container-title:Journal of Marketing Research

Author:

Olshavsky Richard W.¹,Miller John A.²

Affiliation:

1. Indiana University

2. Drake University

Abstract

This study experimentally investigated the effects on product ratings of both overstatement and understatement of product quality. Results support common marketing practice in that overstatement resulted in more favorable ratings and understatement resulted in less favorable ratings.

Publisher

SAGE Publications

Subject

Marketing,Economics and Econometrics,Business and International Management

Link

http://journals.sagepub.com/doi/pdf/10.1177/002224377200900105

Reference18 articles.

1. Symbolic psycho-logic: A model of attitudinal cognition

2. Influence of Beer Brand Identification on Taste Perception

3. An Experimental Study of Customer Effort, Expectation, and Satisfaction

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