Navigating sustainable development: Empirical analysis of corporate social responsibility, eco‐friendly production, and stakeholder green commitment through the lens of stakeholder theory

Abstract

AbstractIt is enormously crucial to bring sustainable development for multinational corporations by incorporating distinct methods to productively drive businesses sustainably by aligning the corporation's and stakeholders' interests. The study explores the connections among corporate social responsibility, ecological manufacturing, and green buying intentions of external stakeholders such as consumers drawing on the descriptive approach of stakeholder theory. First, this study examines the relationships between corporate social responsibility (CSR) and green purchase intention (GPI). Second, the aim is to explore the moderating connection of ecological manufacturing (EcM) between CSR and GPI. Therefore, data were analyzed based on six hundred and fifty‐five responses being obtained between January 2023 to March 2023 for empirical multidirectional analysis. A positive nexus between CSR and GPI was revealed at the present instant. In addition, the study found a positive moderating influence of ecological manufacturing between the connection of CSR and green purchase intention, respectively. The outcomes spotlight the insights by substantiating that CSR and ecological manufacturing techniques may augment the strength of GPI and can support acquiring ultimate output. Furthermore, this study is equipped with several intriguing and fruitful suggestions for management along with implications. Similarly, some potential possibilities are reported for future investigators by assuming the present imperfections along with additional offerings to execute more research worldwide.