The Mediating Role of Attitude toward the Ad: Some Additional Evidence
Author:
Affiliation:
1. Department of Advertising, University of Texas at Austin.
Publisher
SAGE Publications
Subject
Marketing,Economics and Econometrics,Business and International Management
Link
http://journals.sagepub.com/doi/pdf/10.1177/002224379002700108
Reference19 articles.
1. Significance tests and goodness of fit in the analysis of covariance structures.
2. Shaping the Route to Attitude Change: Central versus Peripheral Processing through Comparative versus Noncomparative Advertising
3. Does Attitude toward the Ad Affect Brand Attitude under a Brand Evaluation Set?
4. On the Meaning of within-Factor Correlated Measurement Errors
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