Reflections on “Consumer Preference Formation and Pioneering Advantage”-Reference-Cited by-同舟云学术

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Reflections on “Consumer Preference Formation and Pioneering Advantage”

Published:1994-11 Issue:4 Volume:31 Page:570-573
ISSN:0022-2437
Container-title:Journal of Marketing Research
language:en
Short-container-title:Journal of Marketing Research

Author:

Carpenter Gregory S.¹,Nakamoto Kent²

Affiliation:

1. J.L. Kellogg Graduate School of Management, Northwestern University.

2. College of Business and Administration, University of Colorado.

Abstract

The authors reflect on the research reported in their 1989 article that won the O'Dell award, the process of publishing that research, and the subsequent research that has grown out of it.

Publisher

SAGE Publications

Subject

Marketing,Economics and Econometrics,Business and International Management

Link

http://journals.sagepub.com/doi/pdf/10.1177/002224379403100410

Reference16 articles.

1. Meaningful Brands from Meaningless Differentiation: The Dependence on Irrelevant Attributes

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