Does it pay to be a first mover in e.commerce? The case of Amazon.com-Reference-Cited by-同舟云学术

Does it pay to be a first mover in e.commerce? The case of Amazon.com

Published:2000-09-01 Issue:7 Volume:38 Page:445-452
ISSN:0025-1747
Container-title:Management Decision
language:en
Short-container-title:

Author:

Mellahi Kamel,Johnson Michael

Abstract

Using Amazon.com as a case study, the present research explores first mover (dis)advantages in e.commerce. It examines whether or not Amzon.com has sustained early mover advantages. What are these advantages? And how has Amazon.com reacted to late movers? Evidence generated from the case study suggests that the maintainability of first mover advantages in e.commerce depends on three main factors: continuous innovation, speed of implementation and patenting.

Publisher

Emerald

Subject

Management Science and Operations Research,General Business, Management and Accounting

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