Affiliation:
1. St. John's University.
2. University of Pittsburgh
3. Purdue University.
Abstract
A two-category typology of new consumer products was used to investigate the relationship between consumer personality characteristics and acceptance of new products. It was found that the influence of a consumer's dogmatism upon his acceptance of new products was mediated by the type of new product presented.
Subject
Marketing,Economics and Econometrics,Business and International Management
Cited by
15 articles.
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