Effects of Price, Brand, and Store Information on Buyers’ Product Evaluations-Reference-Cited by-同舟云学术

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Effects of Price, Brand, and Store Information on Buyers’ Product Evaluations

Published:1991-08 Issue:3 Volume:28 Page:307-319
ISSN:0022-2437
Container-title:Journal of Marketing Research
language:en
Short-container-title:Journal of Marketing Research

Author:

Dodds William B.¹,Monroe Kent B.²,Grewal Dhruv³

Affiliation:

1. Boston College.

2. Virginia Polytechnic Institute and State University, at the time the research was carried out.

3. University of Miami.

Publisher

SAGE Publications

Subject

Marketing,Economics and Econometrics,Business and International Management

Link

http://journals.sagepub.com/doi/pdf/10.1177/002224379102800305

Reference28 articles.

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