Affiliation:
1. Division of Communications Affiliates Inc.
Abstract
A simulated retail store (pseudo-store) appears to offer promise for analysis of consumer purchasing decisions. The results of a comparative test of portable TV sets indicate that this approach to simulation is feasible for relatively high-priced, infrequently purchased products and appears to be a valid testing procedure for predicting subsequent market acceptance.
Subject
Marketing,Economics and Econometrics,Business and International Management
Cited by
3 articles.
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