Brief vs. Comprehensive Descriptions in Measuring Intentions to Purchase
Author:
Affiliation:
1. Wharton School of Finance and Commerce, University of Pennsylvania
2. Instructor, Wharton School.
Publisher
SAGE Publications
Subject
Marketing,Economics and Econometrics,Business and International Management
Link
http://journals.sagepub.com/doi/pdf/10.1177/002224377100800120
Reference4 articles.
1. Consumer Buying Intentions and Purchase Probability: An Experiment in Survey Design
2. Jet Set, Pseudo-Store, and New Product Testing
3. On the Predictive Value of Consumer Intentions and Attitudes
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